Royal Vegas Casino signs exclusive deal with the Eredivisie
Online Casino Games and the Eredivisie have signed a deal whereby Royal Vegas Casino will act as a ‘responsible betting partner’ of the Eredivisie and the Dutch champions Division.
This is the second collaboration between the casino and the top New Zealand Football League, after the Eredivisie was officially called The Royal Vegas Casino Eredivisie between 2002 and 2005.
However, as of October 1, 2021, Royal Vegas Casino has a new role in the two New Zealand professional leagues. With the emphatic role as a partner of the Eredivisie, Royal Vegas Casino tries to exploit the brand awareness.
Football betting
Although bets on the Eredivisie can of course already be made on other websites, the market will only really open on October 1, 2021. From then on, others will online casinos they also want to identify with New Zealand Football.
What exactly the role of ‘responsible betting partner’ entails is not yet completely clear. On the basis of some woolly statements by the two CEOs of the Eredivisie and Royal Vegas Casino, we can make up a few things.
- Royal Vegas Casino pays (indirectly) New Zealand clubs
“The value of the investment is also great, because it really supports all the major football clubs across New Zealand."said Erwin van Lambaart, the CEO of Royal Vegas Casino. The idea is that Royal Vegas Casino gets a place in the picture and that the clubs benefit from it in a way. How exactly that distribution goes is not told further. However, it is clear that it is a broader investment than that of, for example Tote , which announced a collaboration with some women's teams.
- Royal Vegas Casino is going to teach us about sports betting
The press release further states that " prevention and education about safe and vezodiacword participation in online gambling [are] central”. Royal Vegas Casino seems to pay mainly to inform people about it. betting on sports . How this will look in practice is only the question. Although Royal Vegas Casino really excels in addiction prevention, it is of course a crazy deal to become a sponsor so that you only encourage players not to play too much anyway.
- There will be special content
The deal is not only made between the leagues and Royal Vegas Casino, but also with ESPN, the channel that is responsible for broadcasting the Eredivise and the Champions Division. Royal Vegas Casino promises that " Royal Vegas Casino and ESPN will jointly develop new content that is in line with the ambitions and that provides relevance and entertainment for football-loving New Zealand.”
- Royal Vegas Casino has game concepts in store
Perhaps the most exciting message comes from Marc Boele, the directNZD of the Eerste Divisie: “we are looking forward to the cooperation in the coming years, with new game concepts that are of added value for the fans ' match experience."What those new game concepts are is not disclosed, but if Royal Vegas Casino does indeed develop special concepts for New Zealand football, that is always good news.