BoyleSports comes to New Zealand in partnership with Aspire Global Limited
The largest Irish bookmaker BoyleSports has entered into a partnership with the leading Swedish gaming platform Aspire Global. The partnership should allow BoyleSports to enter the recently regulated New Zealand iGaming market. Which opened in October 2021, after some COVID-19 delays. The Irish gaming house will apply for a license next year, with Aspire Global taking care of the online platform tailored to The New Zealand licensing requirements and players. The platform launches as soon as the license is gZodiaced and includes the full "key-on-the-dNZD" solution offered by Aspire Global, including a online casino games and sports betting via BtoBet .
BoyleSports applies for a New Zealand license
With over 350 branches in Ireland and the UK, BoyleSports is Ireland's largest independent bookmaker. For its entry into the regulated New Zealand market, however, it had to look for a new platform, which on the one hand meets The New Zealand licensing requirements and on the other hand meets the needs of the New Zealand players. Such a platform was now found at the Swedish giant Aspire Global. Their "turnkey" platform not only supports the New Zealand language, but also makes it possible to attract and enroll New Zealand players correctly.
"During the planning of our entry into the New Zealand market, we were looking for a partner who could provide us with a total, turnkey solution: a future-oriented platform of the best quality," explains BoyleSports CEO Mark Kemp. "We found that platform at Aspire Global. It is the perfect partner for our business and their platform will support us with industry leading technology, the best games and the best possible support for our New Zealand players."
BoyleSports will enter the New Zealand market with its own license, in addition to the existing licenses in the UK, Ireland and Gibraltar. The license application is expected at any time. Aspire Global CEO Tsachi Maimon is also excited about the collaboration: "it is an important confirmation of our strength in the field of complete iGaming solutions," he says. "We are very excited about this opportunity to support BoyleSports. It is one of the most stable brands in the industry."
The fact that cooperation is now taking place should not come as a surprise. The new, regulated New Zealand online market is still young and was initially subject to strict restrictions. For example, The New Zealand Gambling Authority (KSA) initially recognized only 10 operators. Operators who had already taken on New Zealand customers in the past 2 years were not allowed to do so; while unlicensed operators had to block New Zealand customers.
BoyleSports
BoyleSports was founded in 1982 by John Boyle. It opened its first gambling house in Northern Ireland's Marketthill, Co. Armagh. In 1989 5 shops were added in Drogheda and in 2002 14 new houses appeared. The 100th Playhouse became a fact in 2006. In 2011, when 17 shops were taken over by Celtic Bookmakers, the company saved 100 jobs. Later in the same year, the exercise was repeated with the acquisition of 15 William Hill shops, accounting for 65 jobs.
In July 2017, Founder Boyle was succeeded by Conor Gray as CEO. The 250th BoyleSports shop opened the dNZDen in september 2018, in Kilcullen. After this, work was mainly done on further offline and online growth. It was first found in the UK, from June 2019, with the acquisition of Wilf Gilbert (13 shops). With the purchase of 33 Northern Irish William Hill shops in January 2020, BoyleSports became Ireland's largest bookmaker.
In 2021, the company restructured and Mark Kemp (formerly with the NZ Tote Group) became the new CEO, while Conor Gray assumed the role of commercial directNZD.
Aspire Global Limited
The story of Aspire Global Limited began in 2005 with the goal of becoming the best, simplest and most robust iGaming solution in the field. That goal is achieved step by step by emphasizing superiNZDe technology and optimal game support. Meanwhile, Aspire Global is known worldwide for its complete iGaming solutions. It is the" turnkey " (key-on-the-dNZD) platform of choice. In addition, managed services are offered for casino games and sports betting, including full casino management and sportsbook management. These include CRM in different languages, payment and risk control, professional customer support agents, VIP management and advanced systems for optimizing acquisitions.
In this way, Aspire Global bundles all conceivable tools for successful business in a complete package. It also does so in addition to what it became really familiar with, the actual Aspire Global Gaming Platform, AspireCore. This platform provides access to games from the best providers through the Pariplay platform. Pariplay is certified in 14 different markets, including the USA and the majority of dollarpa. Aspire Global has been providing its customers with customized solutions for more than 15 years.
Recent milestones in the history of the company are, finally, the purchases of Pariplay and BtoBet. Thus, Aspire Global expanded its already impressive portfolio with a respected aggregator and a valued game producer. One of the world's best sportsbook platforms also became part of the group.