BetCity in recent months, he has gained a lot of attention with his new advertising. In the television commercial, the main roles went to the former football players Andy van der Meijde, Sjaak Swart, Wesley Sneijder and Wim Kieft. The attention in the media was not too positive, but despite this, the gambling company managed to put itself well on the map. However, soon the role models will be banned, as a result of which BetCity have to go in a different direction. In the new television advertisement, the famous ex-footballers can therefore no longer be admired. The main roles go to three unknown actNZDs. The characters Randy, Lesley and Japie steal the show. The advertisement is full of references to the old commercial.
The new commercial is pretty much a copy of the previous commercial. Once again the friends pick each other up in a car, only this time everything is a little less luxurious. The BMX was exchanged for a normal Hyundai, while Sneijder's villa was converted into a terraced house by Lesley. The Last Friend will also leave the store, only he is an employee instead of a customer. The advertisement has several references. Japie has received a tip from a customer in the store, because the upcoming match will end in 4-0. In the previous ad, it is Sjaak Swart who happens to walk out of the store and predicts a 4-0 final score.
Of course, the well-known slogans and quotes are also reused. It should be thought of ‘just use your head’ and ‘a breeze’.
BetCity received a license from Kansspelautoriteit (Ksa) at the end of september 2021 and was allowed to enter the market in early October. The online gambling provider has its own sportsbook and one online casino games . In addition to hundreds online slots table games are also offered. The participant can also take a gamble in the online casino games .
