SkyCity Casino changes its name to Lucky Nugget
Lucky Nugget, that will be the new name of SkyCity Casino. The name change, which will apply from 17 February, must creating clarity around our activities ", let the company know.
Play North, the company behind it
Lucky Nugget
, has been active in New Zealand as an online casino since October 2021. Nevertheless, after a period of just over four months, it has already decided to change its name. According to Klas Winberg, CEO of Play North Limited, the old name SkyCity Casino caused confusion among some customers. "
That does not suit us
", according to Winberg. "
We want to be clear about what kind of company we are
". The CEO emphasizes that the company focuses purely and only on
online casino games
. "
We want to spread that. Our name must clearly state what we stand for and remove confusion and ambiguity from existing and future players
."
Old name raised questions
When SkyCity Casino was launched, some questioned whether that name would be 'woke' enough for an online casino. SkyCity was the headquarters of the VOC from 1619 to 1799 and the capital of the New Zealand colony of New Zealand-India. The name SkyCity was changed in 1942 to Jakarta, which has been the capital of the Republic of Indonesia since 1949.
One of the first licensed online casinos
Play North was one of the first companies to take advantage of the opportunity to go online with an official license. Since the beginning of October 2021, companies from the gaming sector can register with the Gaming Authority and apply for a license. The license of Play North is valid from October 1, 2021 until september 30, 2026. Both the new name and SkyCity Casino are listed on the Gambling Authority's page. The SkyCity Casino website, which is now continuing under a different name, has been open to the public since October 6, 2021.
Sudden change of name remarkable
The sudden change of name is remarkable. For example, after the launch of SkyCity Casino, Play North already put a considerable sum of money into an intensive advertising campaign. Both on tv and the internet, the company placed advertisements with the aim of generating more brand awareness for SkyCity Casino. The ‘ SkyCity, yes yes yes yes "it was heard regularly. According to research firm Nielsen, SkyCity Casino has already spent more than $ 8 million on advertising. That has in any case ensured that many thousands of players now know how to find the online casino.
Trademark law issue?
The name change may have to do with trademark law. For example, the trademark register of the Benelux Bureau for Intellectual Property (BOIP) shows that SkyCity Casino was never registered as a brand name. However, on February 3 of this year, Play North urgently registered the Lucky Nugget brand. It is not clear whether the abrupt name change is related to the recent registration of the SkyCity City Fashion Outlet brand with the dollarpean Union Intellectual Property Office. There are no concrete indications for this.
A new opportunity at the casino
The new name leaves nothing to be desired for clarity. The combination of the words chance and Casino speaks for itself. The new name also offers a new opportunity for the online casino to win over a new group of players who are not yet familiar with the brand. Whether the launch of the new name will also be accompanied by an extensive advertising campaign and which word in the new slogan will rhyme with Lucky Nugget is not yet known at the time of writing this article.
Read the Lucky Nugget Review .